Juhayna Ahly

Creative Direction, Art Direction, Creative Production


As a main sponsor for Egypt’s biggest football club, Juhayna approached us to direct and produce their yearly outdoor campaign with Al Ahly.

The main challenge was that the Juhayna logo is placed on the back of the t-shirts. So we had to come up with concepts and work-around to make sure the logo is visible, while the visuals are interesting.


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