Branding, Packaging Design
Fruty is the market leader of powdered drinks in Egypt. But their branding has been the same since they started the company. It was time to modernize, while keeping their heritage, in order not to lose market share.
We redesigned the logo, but kept the feel of the old logo. We also created different messages to drive sales and interact with customers on the shelf. They have never created ads for this product, so it needs to speak to people on the shelf, which is exactly what we did here with Fruty in our rebranding. Every flavor has a different message corresponding to it.
The result is a new and improved brand and packaging that stays true to the heritage whilst being modern.
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