With Fair & Lovely, we were able to come up with a pure and raw insight that has never been used in the history of the brand; girls need a secret keeper, and they lose their confidence when a secret keeper figure goes out of their lives.

The campaign, unlike all other campaigns ever done for Fair & Lovely, used the human element to a minimal degree, and relied on a concept that is different from the market.

2Million+ views
8000+ applications
37% Sales Value


Year 2015

Services BConcept Creation
Concept Development
Website Design &
Video Production