We were faced with a business problem when it came to Danone; in any activation or sampling campaign, the maximum interaction with the product was 2 minutes. We took the challenge to create a campaign that stretches this interaction to 45 minutes!

Based on the insight that people need an energy boost while traveling, as well as alternative entertainment ideas, we created “Danone Fuels Your Moments” It was a game on a map given with the product sample at the beginning of the road, and people solve the riddles on the map, and get prizes in a destination 45 minutes into the road, by solving the riddles and getting the answers to the clues.