DELL approached us to create a brand identity for a Hackathon they want to hold for their employees and the public. We used the challenge in the Hackathon to name and brand the event.
The challenge is that the player needs to program a Raspberry Pi (not the one you eat, but the hardware) to be able to escape sun storms and come back from Mars to Earth. They did not want to completely reveal the challenge before the attendees start working on it.
Mars is the fourth planet from the sun, while Earth is the third planet from the sun.
Hence, we named it 423X (Mars to Earth Challenge), and branded it as such.
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